____ involves giving customer-contact employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor.
A) Benchmarking
B) Internal marketing
C) Total quality management
D) Marketing implementation
E) Empowerment

Question

Quizplus · Accepted Answer

Empowerment involves giving employees the authority and responsibility to make decisions without seeking approval from a supervisor. This can be beneficial in a customer service environment as employees who interact directly with customers are empowered to make decisions that can improve customer satisfaction and loyalty.

____ Involves Giving Customer-Contact Employees the Authority and Responsibility to Make