Key factors in determining the best organizational structure for a marketing unit are the
A) preferences of top management.
B) fiscal resources of the firm.
C) number of employees.
D) diversity of the firm's products and the characteristics and needs of the people in the target market.
E) skill levels of employees.

Question

Quizplus · Accepted Answer

The best organizational structure for a marketing unit depends on the diversity of the firm's products and the characteristics and needs of the people in the target market. This is because the marketing unit needs to be designed in such a way that it can effectively communicate with, and cater to the needs of, the target market. The preferences of top management, fiscal resources of the firm, number of employees, and skill levels of employees are all important factors, but they are secondary to the needs of the target market.

Key Factors in Determining the Best Organizational Structure for a Marketing