A firm that truly adopts the marketing concept develops a distinct organisational culture based on a shared set of beliefs that makes __________ the pivotal point of the firm's decisions about strategy and operations.
A)beating competitors
B)increasing market share
C)customers' needs
D)marketing implementation
E)marketing control

Question

Quizplus · Accepted Answer

The marketing concept is centered around satisfying customers' needs and wants. Therefore, a firm that fully adopts the marketing concept will make customers' needs the focal point of their decisions pertaining to strategy and operations.

A Firm That Truly Adopts the Marketing Concept Develops a Distinct