According to the textbook, which of the following statements is most accurate?
A)A small company always should organise by products, and a large organisation should organise by regions.
B)There is no single approach to organising a marketing unit that works well in all businesses.
C)Some organisations, by nature, have no specific internal structure.
D)Organising by type of customer works best for companies with few groups of customers.
E)Using several bases for organisation leads to uncoordinated marketing management.

Question

Quizplus · Accepted Answer

The textbook states that there is no one approach to organising a marketing unit that works well in all businesses. Different companies have different needs and may require different structures. However, the textbook does provide some general guidelines and examples of common types of structures.

According to the Textbook, Which of the Following Statements Is