If you were a marketing manager, under which type of organisational structure would you most likely be working if your firm were a large business with centralised marketing operations?
A)Organisation by type of customer
B)Functional organisation
C)Organisation by regions
D)Organisation by products and regions
E)Organisation by products

Question

Quizplus · Accepted Answer

Under a functional organisation, departments are structured by the functions they perform, such as marketing, finance, and operations. In a large business with centralised marketing operations, the marketing department would likely be structured under a functional organisation. This allows for a centralised approach to marketing and ensures consistency in marketing efforts across the organization.

If You Were a Marketing Manager, Under Which Type of Organisational