A disadvantage of organising a firm's marketing unit by products is that:
A)product managers lack adequate control over marketing activities.
B)large firms might experience coordination problems.
C)it can be expensive.
D)specialised marketing assistance is less readily available.
E)marketing flexibility is limited.

Question

Quizplus · Accepted Answer

Organizing by products can lead to increased costs due to the need for separate marketing teams and resources for each product line.

A Disadvantage of Organising a Firm's Marketing Unit by Products