In a traditional organisation, marketing decisions are generally:
A)very decentralised.
B)centralised at the top levels of the organisation.
C)made by frontline employees.
D)made by frontline managers.
E)made only by the CEO.

Question

Quizplus · Accepted Answer

In a traditional organisation, marketing decisions are generally centralised at the top levels of the organisation. The senior executives and top managers have the authority to make important marketing decisions for the company. This helps to ensure consistency and alignment with overall company goals and strategies. Decentralisation of marketing decisions may lead to inconsistency, confusion, and lack of coordination between different departments or business units.

In a Traditional Organisation, Marketing Decisions Are Generally