What individual characteristics are important when dealing with people in a buying centre?
A)Age, education, personality and tenure
B)Sex, age and marital status
C)Culture, parental status and sex
D)Country of origin, age and personality
E)Financial and marital status

Question

Quizplus · Accepted Answer

When dealing with people in a buying centre, it is important to consider their age, education, personality and tenure as these factors can influence their decision-making process and how they interact with vendors. Sex, marital status, culture, parental status, country of origin and financial status may also be important in certain contexts, but they are not as consistently relevant as the characteristics listed in option A.

What Individual Characteristics Are Important When Dealing with People in a Buying