What are the four major categories of factors that influence business buying decisions?
A)Environmental, organisational, interpersonal and individual
B)Environmental, organisational, psychological and individual
C)Environmental, psychological, individual and technological
D)Technological, organisational, environmental and interpersonal
E)Environmental, organisational, technological and individual

Question

Quizplus · Accepted Answer

The four major categories of factors that influence business buying decisions are environmental, organisational, interpersonal, and individual. These categories encompass external influences, company-specific factors, relationships among people involved in the buying process, and personal characteristics of the individuals involved.

What Are the Four Major Categories of Factors That Influence