Use the following to answer questions
Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and four-wheel ATVs.It also sells its products to independent repair centres, dealers and other wholesalers in Victoria.Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in New South Wales.Research has also shown that most of the dealers who sell directly to individual consumers are in Queensland, while dealers who sell to small business landscaping companies tend to be located in South Australia.Company executives are considering expansion of its distribution to markets in Western Australia.
-When Precision Brake's sales team calls on tractor manufacturing companies, the first person they usually talk to is the receptionist.In this example, receptionists would be considered to be __________, part of the buying centre.
A)gatekeepers
B)influencers
C)users
D)buyers
E)controllers

Question

Use the following to answer questions 
Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and four-wheel ATVs.It also sells its products to independent repair centres, dealers and other wholesalers in Victoria.Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in New South Wales.Research has also shown that most of the dealers who sell directly to individual consumers are in Queensland, while dealers who sell to small business landscaping companies tend to be located in South Australia.Company executives are considering expansion of its distribution to markets in Western Australia.
-When Precision Brake's sales team calls on tractor manufacturing companies, the first person they usually talk to is the receptionist.In this example, receptionists would be considered to be __________, part of the buying centre.
A)gatekeepers
B)influencers
C)users
D)buyers
E)controllers

Quizplus · Accepted Answer

Receptionists are considered gatekeepers because they control access to other members of the buying center, such as engineers or purchasing agents.

Use the Following to Answer Questions