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Samsung is entering the home appliance market with its new French-door refrigerator.In designing the production facility, it has a need for various pieces of equipment, including a perpetual assembly belt-drive, quasi-assembly pods and finishing stations.The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision.Samsung has already contacted several producers of the quasi-assembly pods and has begun negotiations with their sales representatives.
-What type of business purchase is Samsung undertaking?
A)Modified rebuy
B)Straight rebuy
C)New task
D)Straight purchase
E)New rebuy

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Samsung is entering the home appliance market with its new French-door refrigerator.In designing the production facility, it has a need for various pieces of equipment, including a perpetual assembly belt-drive, quasi-assembly pods and finishing stations.The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision.Samsung has already contacted several producers of the quasi-assembly pods and has begun negotiations with their sales representatives.
-What type of business purchase is Samsung undertaking?
A)Modified rebuy
B)Straight rebuy
C)New task
D)Straight purchase
E)New rebuy

Quizplus · Accepted Answer

Samsung is entering a new market with this product, thus this is a new task purchase.

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