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Samsung is entering the home appliance market with its new French-door refrigerator.In designing the production facility, it has a need for various pieces of equipment, including a perpetual assembly belt-drive, quasi-assembly pods and finishing stations.The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision.Samsung has already contacted several producers of the quasi-assembly pods and has begun negotiations with their sales representatives.
-Which group should Samsung not include in its buying centre for the new equipment?
A)Purchasing agents at Samsung
B)Eventual users within Samsung
C)Potential future Samsung customers
D)Gatekeepers within Samsung
E)Senior managers at Samsung

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Samsung is entering the home appliance market with its new French-door refrigerator.In designing the production facility, it has a need for various pieces of equipment, including a perpetual assembly belt-drive, quasi-assembly pods and finishing stations.The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision.Samsung has already contacted several producers of the quasi-assembly pods and has begun negotiations with their sales representatives.
-Which group should Samsung not include in its buying centre for the new equipment?
A)Purchasing agents at Samsung
B)Eventual users within Samsung
C)Potential future Samsung customers
D)Gatekeepers within Samsung
E)Senior managers at Samsung

Quizplus · Accepted Answer

Potential future Samsung customers should not be included in the buying center as they do not have any direct involvement in the purchasing decision for the production equipment. The other groups, including purchasing agents, eventual users, gatekeepers, and senior managers, all have a role in the decision-making process and should be included in the buying center.

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