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Samsung is entering the home appliance market with its new French-door refrigerator.In designing the production facility, it has a need for various pieces of equipment, including a perpetual assembly belt-drive, quasi-assembly pods and finishing stations.The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision.Samsung has already contacted several producers of the quasi-assembly pods and has begun negotiations with their sales representatives.
-Which type of factor would not influence Samsung's business buying decisions?
A)Environmental
B)Organisational
C)Interpersonal
D)Demographic
E)Individual

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Samsung is entering the home appliance market with its new French-door refrigerator.In designing the production facility, it has a need for various pieces of equipment, including a perpetual assembly belt-drive, quasi-assembly pods and finishing stations.The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision.Samsung has already contacted several producers of the quasi-assembly pods and has begun negotiations with their sales representatives.
-Which type of factor would not influence Samsung's business buying decisions?
A)Environmental
B)Organisational
C)Interpersonal
D)Demographic
E)Individual

Quizplus · Accepted Answer

Demographic factors such as age, gender, income level, etc. are not likely to influence Samsung's business buying decision for equipment needed to produce their new French-door refrigerator. They would be more concerned with factors such as the equipment's quality, cost, and suitability for their production needs.

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