Globale Consumer Behavior

Sensory marketing has proven to be largely effective as a marketing approach.

The process by which people select, organize, and interpret sensations is called ________.

A process by which the way a word sounds influences our assumptions about a product's attributes is called sound symbolism.

Because the brain's capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. This type of perceptual filter is called ________.

Colors look duller to older people, which is why they prefer white and other bright tones.

Size, color, position, and novelty are all strategies for creating which of the following?

The sensory characteristic of a product that sticks with consumers, helping them to remember the product in a unique way, is called the ________.

Processing information from more than one medium at a time is known as ________.

Which term refers to sensations that subtly influence how we think about a product?

In the Western Countries the color black is often associated with ________.

Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.

Companies that think carefully about the impact of sensations on product experiences are practicing ________.

When Coke weaves a sound into a piece of music, the advertisement is using ________.

The average adult is exposed to about 3,500 pieces of advertising information every single day, far more information than they can or are willing to process. Consumers who are exposed to more information than they can process are in a state of ________.

Mary Nabholz travels the same way to work every day. She notices advertisements in store windows when the ads first go up. However, after a few days, Mary no longer pays any attention to these ads because they have become familiar. Which of the following is affecting Mary's response to the ads?

The ________ sense appears to moderate the relationship between product experience and judgment confidence.

A philosophy that translates customers' feelings into design elements is called ________ engineering.

As manufacturing costs decrease and the amount of products that people accumulate goes up, consumers increasingly want to buy things that will provide ________ value.

As people's income rise, they are more likely to prefer additional experiences over additional possessions.

Which term refers to the process by which the way a word sounds influences the listener's assumptions about what the word describes?