Globale Consumer Behavior

Business

Quiz 13 :

Subcultures

Quiz 13 :

Subcultures

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People and institutions that teach the ways of a culture are called ________.
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D

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A subculture is a group whose members share beliefs and common experiences that set them apart from others.
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True

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In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.
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A

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Manuel still remembers the impact of his first college class in the United States. As a new immigrant, he was sincere in his desire to learn about the American culture that he had chosen to adopt. His college professor taught Manuel many things about the American culture. In doing so, the professor was acting as a(n) ________.
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________ refers to the factors that motivate people to physically uproot themselves from one location to another.
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________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.
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Peggy Simmons has a tough assignment. She is to live in Japan for the next five years and successfully introduce her company's line of cosmetics to Japanese women. Her company's management hopes that living in an average neighborhood, commuting to work every day, eating native food, and speaking Japanese will help Peggy involve herself in the society more quickly than if she stayed separate from her hosts. The company's management wants Peggy to use the ________ model.
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Which American ethnic subculture is the fastest-growing racial group?
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Which of the "Big Three" American subcultures makes up 13 percent of the population?
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The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.
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Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.
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A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.
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A component of a person's subculture is ________.
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Which statement about Asian Americans is true?
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Subcultures are defined in such a way that a person may belong to many subcultures at the same time. What in the definition allows any given person to belong to multiple groups, and what subcultures would apply to almost everyone?
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The cultural learning acquired through ________ leads immigrants to a process of adaptation.
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Maria Gomez is thrilled to be in the United States. After spending her childhood years in Mexico, she is looking forward to the freedom given to teenage girls in the United States. "I can wear shorts, pantsuits, and even halter tops and no one will think badly of me," says Maria. Maria is in the process of ________.
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Immigrants to the United States who exhibit ________ tend to live and shop in places separated from mainstream Anglo consumers.
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Nearly 60% of the Hispanic American population are of ________ descent.
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Through the process of ________, immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes.
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