Globale Consumer Behavior

Business

Quiz 9 :

Decision Making

Quiz 9 :

Decision Making

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Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious food, she is eating very little today. Janice is using a ________ to help her estimate consumption over time and regulate her behavior.
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Answer:

B

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If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have?
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Answer:

D

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The first step in the consumer decision-making process is to conduct an information search.
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True False
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False

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What is an evoked set?
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Decisions driven by our emotional responses to a product are called ________.
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According to ________, we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice.
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A bucket in consumer decision making is ________.
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Evaluative criteria are the dimensions used to judge the merits of competing options.
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A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in ________ decision making.
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Self-regulation refers to a person's efforts to change or maintain his actions over time.
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Shortcuts are considered heuristics, or "mental rules-of-thumb" in decision making.
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The first step in consumer decision making is ________, when the consumer realizes he or she must take some action.
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The first step in the cognitive decision-making process is ________.
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A hot and thirsty customer buys a cool drink and finds it very satisfying. He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty. This is an example of ________.
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List and describe the three "buckets" of consumer decision making.
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________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.
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The success of ________ hinges on the marketer's ability to convince the consumer to consider its product within a given category.
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________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision.
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The first stage in the consumer decision-making process is ________.
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Evaluating the effort when we need to make a particular choice is called the ________.
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