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Globale Consumer Behavior

Business

Quiz 4 :

Learning Memory

Quiz 4 :

Learning Memory

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Scott thought of himself as a very successful marketer. He created a campaign with a product logo that was very popular and that customers associated with a quality product. It was so popular that in a few months, the logo began to appear almost everywhere. Instead of increasing sales of the product, the customer demand began to decrease as competitors' products became more successful. What characteristic of learning was most likely ruining Scott's apparent success?
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A

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________ refers to the tendency people have to react to stimuli similar to an original stimulus in a classical conditioning situation in much the same way they responded to the original stimulus.
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D

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Instrumental conditioning occurs in which of the following ways?
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D

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If a woman receives compliments after wearing Obsession perfume, she is more likely to keep buying the product and wearing it. What type of instrumental conditioning has occurred in the situation?
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When a professor reviews a certain topic many times, he is practicing ________.
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Family branding, licensing, and look-alike packaging are all marketing strategies based on ________.
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Much learning takes effort and time, but some learning is so casual as to be unintentional. This type of learning is referred to as ________ learning.
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Classical conditioning takes place when a(n) ________ is continuously matched with a(n) ________.
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Frank is sitting in his Psychology 101 class listening to his professor attempt to explain the "black box" process and its connection with learning. He suddenly smells the aroma of fresh cinnamon rolls, and his mouth begins to water. He looks around the room and sees a student in the last row bite into a big, juicy roll. "I wish I were sitting next to him," Frank thinks, "because I know I could steal a bite." What Frank just went through in class was similar to the "black box" process being described by his professor. This process is more closely associated with which of the following learning methods?
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Herbal companies traditionally sold their products in cylinder-shaped plastic containers that were very characteristic of the herbal supplement market. One company broke with tradition and began to sell its herbal products in bottles that appeared to be straight from the pharmacy's shelf. They were rectangular with white labels that looked very professional. Sales went through the roof. What form of stimulus generalization most likely worked for the herbal company?
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A relative permanent change of behavior is called ________.
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When Sophie hums a McDonald's jingle, it is an example of ________.
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In instrumental conditioning, what is the distinction between negative reinforcement and punishment?
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Which of the following was first demonstrated by Ivan Pavlov?
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Which theory listed below assumes that learning take place as the result of responses to external events?
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If a conditioned stimulus is only occasionally matched with an unconditioned stimulus, the association between the two will become weakened. This is called ________.
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Licensing occurs when a company ________.
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Behavioral learning theorists do not focus on internal thought processes; rather, they look to external evidence to study learning. What aspects of the environment are of most concern to behaviorists in studying learning?
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Sam Bolton hums the Purina Cat Chow jingle as he drives down the expressway. A thought suddenly occurs to Sam: "Why am I humming this stupid jingle? I don't buy this stuff; in fact, I don't even have a cat." Sam knows this jingle is ________.
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Stimulus generalization refers to ________.
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