Globale Consumer Behavior

Business

Quiz 5 :

Motivation and Affect

Quiz 5 :

Motivation and Affect

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Jill was planning on traveling over spring break, but she didn't want to spend a lot of money on the airfare. Even though it took more time, she went online to get tickets instead of going to a travel agent. What theory of motivation best explains Jill's behavior?
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C

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Jake feels a hunger growing in his stomach. The more he feels the hunger, the more he wishes lunchtime would hurry and arrive. He is already planning what he will eat and how good it will taste. Which of the following processes most accurately identifies what Jake is feeling?
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C

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Wants are a combination of ________.
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C

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________ suggests that expectations of achieving desirable outcomes-positive incentives-rather than being pushed from within motivate our behavior.
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In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale value of its car. The company is trying to appeal to which of the following consumer needs?
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When a woman buys expensive jewelry, which of the following needs is most likely being expressed?
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Which of the following scholars is given credit for developing the ideas that serve as the basis for a number of personality tests, including the Thematic Apperception Test?
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Mary Chen is torn between going home for the holidays to visit her parents in China or going on a skiing trip with friends from college. Mary would love to be able to do both. Which of the following motivational conflicts will Mary most likely experience as she makes her decision?
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________ refer(s) to the processes that lead people to behave as they do.
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According to Maslow's hierarchy of needs, the lowest order (e.g., most basic) of needs is ________.
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When a need is aroused that the consumer wishes to satisfy, the ________ process has been activated.
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Goals can be positive or negative. This is an expression of a goal's ________.
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Which of the following needs from Maslow's hierarchy is addressed by the U.S. Army's advertising slogan "Be all you can be"?
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Seth Hernandez is sitting in a class that precedes lunch. His stomach begins to rumble and grumble. Instead of thinking about the day's lecture, Seth begins to think about lunch and his choice of places to eat. He even begins to narrow down the selection of foods that he might want for lunch. Seth is focusing on biological needs that are at present unfulfilled and have produced what might be thought of as an unpleasant state of arousal. Which of the following theories best describes Seth's experience?
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In the motivation process, the desired end state is the consumer's ________.
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What theory of motivation is related to the idea that customers desire a state of balance called homeostasis?
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An individual with a high need for ________ would be most likely to place a premium on products and services that signify success.
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Which of the following is not a biological explanation of motivation?
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What type of conflict exists when we desire a goal but wish to avoid it at the same time?
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Motivation that is driven by the need for pleasure is called ________.
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