Globale Consumer Behavior

Business

Quiz 8 :

Attitudes and Persuasive Communication

Quiz 8 :

Attitudes and Persuasive Communication

Question Type
search
arrow
A component of a hierarchy of effects is ________.
Free
Multiple Choice
Answer:

Answer:

D

Tags
Choose question tag
close menu
arrow
Psychologist David Katz developed the ________ of attitudes.
Free
Multiple Choice
Answer:

Answer:

D

Tags
Choose question tag
close menu
arrow
According to the ________ hierarchy of effects, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide).
Free
Multiple Choice
Answer:

Answer:

A

Tags
Choose question tag
close menu
arrow
________ is a lasting, general evaluation of people, objects, advertisements, or issues.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Attitudes only serve one function at a time. This is what makes them easy to study and chart.
True False
Answer:
Tags
Choose question tag
close menu
arrow
The ________ function of attitudes applies when a person is in an ambiguous situation and needs order, structure, or meaning.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The utilitarian function relates to the basic principles of reward and punishment.
True False
Answer:
Tags
Choose question tag
close menu
arrow
In the standard learning hierarchy model, attitude is based on behavioral learning processes.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Gasoline is the only commonly purchased product that is priced down to a fraction of a cent. This is the case because buying gasoline is a low-involvement activity, which makes point-of-purchase factors more important.
True False
Answer:
Tags
Choose question tag
close menu
arrow
The ________ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Double-Dip makes ice cream. The only advantage Double-Dip has over its competitors is taste. Double-Dip costs more and has more calories per unit weight. Promotions for Double-Dip should emphasize the experiential hierarchy of the ABC model of attitudes.
True False
Answer:
Tags
Choose question tag
close menu
arrow
The functional theory of attitudes was initially developed to explain how ________.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
According to the functional theory of attitudes, attitudes exist because they are hereditary.
True False
Answer:
Tags
Choose question tag
close menu
arrow
A(n) ________ is a lasting, general evaluation of people (including oneself), objects, advertisements, or issues.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The object of an attitude (Ao) can be an object or an issue, but not a person.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Which attitude function relates to the consumer's self-concept or central values?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Which of the following general attitude functions is most closely related to the basic principles of reward and punishment?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The three components of the ABC model are affect, behavior, and cognition.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Jason believes that wearing a coat and tie suggests that he is a man who is "dressed for success." Therefore, Jason dresses formally even in class and for casual occasions. Jason is basing this decision on the cognition part of the ABC model of attitudes.
True False
Answer:
Tags
Choose question tag
close menu
arrow
A component of the ABC model of attitude is ________.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
Showing 1 - 20 of 91