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Consumer Behaviour Study Set 4

Business

Quiz 4 :

Motivation and Affect

Quiz 4 :

Motivation and Affect

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Which theory explains the view that one's behaviour is largely pulled by positive incentives?
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C

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Timothy ate just before his 11:00 a.m. class, but now he's beginning to feel hunger pangs. He goes off to buy something to eat. Which need is being fulfilled?
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D

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Georgio could not decide if it was worth trying to repair his ten-year-old VCR or get a loan to buy a new one. This is an example of an ________ conflict.
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B

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People are born with needs for certain elements that are necessary to maintain life: food, water, air, and shelter. These needs are called:
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People acquire certain needs in the process of becoming a member of a culture: needs for status, power, affiliation, and so on. These needs which reflect the priorities of a culture are called:
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Billy has not eaten all morning and he impulsively eats a Mars bar, which normally he would avoid eating. Which theory would best explain his behaviour?
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Ryan and Jo were talking about which car was the better buy for their daily travel to and from work. Ryan wants the status of driving a Porsche while Jo says he thinks a Honda is a more practical choice. The particular form of consumption which would satisfy their needs is a(n):
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Denise is shopping for a dress. She has narrowed down her final choice to two dresses, but she has a new dilemma. The black number is elegant, and she looks awesome in it, and sophisticated. She anticipates her husband Tim's reaction. The blue dress flatters her figure and it would be practical for future occasions. She wants to buy both. She is experiencing which type of motivational conflict?
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Tension activates goal-oriented behaviour that attempts to reduce or eliminate the state and return to:
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At work, Olivia is highly motivated by praise from her boss and coworkers. This type of motivation is accounted for by:
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A want is:
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Xavier developed a headache because he had skipped breakfast, but it went away after he ate lunch. He had reached a state of:
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A goal has ________, which means it can be positive or negative.
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Denise loves ice cream but feels it is a "guilty pleasure" because it contains a large amount of fat and calories. She is not sure whether to indulge as she is trying to eat right. This purchase situation is typical of which type of motivational conflict?
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When Toyota developed the Prius, it focused on offering customers all of the positive benefits of their current models such as reliability and a good price, but it also was able to reduce consumer concerns about a car's negative impact on the environment. In other words, the marketing managers were able to resolve a(n) ________ conflict.
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Two terms often used to describe motivation are:
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Katrina had a difficult choice to make. The Honda Civic and Mazda 3 cars were almost identical in terms of features and styling, but the Mazda 3 was priced $400 less. She decided to buy the Mazda, but the next day read a Consumer Reports article that said the Mazda resale value would be $800 less than the Honda after 3 years. In terms of conflict, what was Katrina most likely facing?
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Jasmine bought a new Linda Lundstrom coat for both style and warmth. Based on this information, which of the following statements is correct?
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When there is a gap between a consumer's present state and some ideal state, this gap creates tension. The magnitude of this tension determines the urgency the consumer feels to reduce the tension. This degree of arousal is:
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Satisfaction of ________ needs is often subjective and experiential in nature; the satisfaction may be motivated by fantasy and imagination.
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