Consumer Behaviour Study Set 4

Business

Quiz 6 :

Personality, Lifestyles, and Values

Quiz 6 :

Personality, Lifestyles, and Values

Question Type
search
arrow
James is a person who likes to think about things, especially when it comes to making selections among products. According to trait theory, James could be characterized as having a strong:
Free
Multiple Choice
Answer:

Answer:

C

Tags
Choose question tag
close menu
arrow
Frank Simms has decided to use Yoda (i.e., Star Wars wise man character) to promote a new model of a notebook computer. Frank knows that many marketing messages use characters to convince people about the merits of products. Frank has decided to use the technique to his advantage. Upon which of the following psychologists' ideas has Frank based his advertising strategy?
Free
Multiple Choice
Answer:

Answer:

C

Tags
Choose question tag
close menu
arrow
When Cathy goes shopping, she tends to buy well-known brands, such as Kellogg's. According to Horney's research, she can be described as:
Free
Multiple Choice
Answer:

Answer:

C

Tags
Choose question tag
close menu
arrow
Andre would just love to have the cream puff that he sees through a bakery window, but he resists the urge and keeps on walking. Freudian theory would say that his resistance is representative of the:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The theories of ________ highlight the potential importance of unconscious motives underlying purchases.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
In Freudian theory, the ________ is that part of the mind guided by the primary desire to maximize pleasure and avoid pain.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Many researchers believe that it is wrong to use motivational research, largely based on Freudian theories, to study customers. Why?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The three Freudian symbolic self systems are the:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
________ may be thought of as a person's unique psychological makeup and how these features consistently influence the way that person will respond to his or her environment.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
A child goes into a store, sees a Caramilk bar, and wants it right away. Freudian theory would say that this is representative of the:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Today most applications of Freudian theory in marketing are related to:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Who was instrumental in advancing the idea that much of human behaviour could be understood by knowing how motivation is related to the feeling of inferiority?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
According to motivational research on consumption, when Carol wears long white gloves with her evening gown and removes them, she is following which of the following motives?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
In the 1950s, a perspective called ________ attempted to use Freudian ideas to understand the deeper meanings of products and advertisements.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The "fight between temptation and virtue" in the mind is mediated by the:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Psychological approaches to the concept of personality in the early part of the century were based on:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
A basic assumption of motivational research is:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
In Freudian theory, the system that acts as a person's conscience is the:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The ad agency developed a marketing campaign for ice cream that placed heavy emphasis on the unconscious motive of security. The ad was designed to make adults feel that they were well-loved children again. The agency drew on the findings of:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Hannah was embarrassed when her friends teased her about dancing on a table on Friday night. She tried to tell her friends that she is really quite introverted and shy. Her friends observed that Hannah does not appear shy when she is out on a weekend evening. Which of the following statements about personality is most applicable in understanding Hannah?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
Showing 1 - 20 of 123