Consumer Behaviour Study Set 4

Business

Quiz 8 :

Attitude Change and Interactive Communications

Quiz 8 :

Attitude Change and Interactive Communications

Question Type
search
arrow
A central goal of many marketing communications is an active attempt to change a person's attitude, an action called:
Free
Multiple Choice
Answer:

Answer:

A

Tags
Choose question tag
close menu
arrow
The "Persuasion Knowledge Model" (PKM) suggests that:
Free
Multiple Choice
Answer:

Answer:

D

Tags
Choose question tag
close menu
arrow
Not-for-profit organizations need to delicately balance the positive returns people get from helping to raise money for the organization's needs, and the fact that they need to suffer a bit for the cause. This is called:
Free
Multiple Choice
Answer:

Answer:

D

Tags
Choose question tag
close menu
arrow
The marketer or advertiser in the communications model is called the receiver.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Jason wanted to finely tune the company's message to suit various small groups of consumers. He was looking to:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
If Harley-Davidson only produces enough motorcycles to satisfy 70% of market demand, they are appealing to a psychological principle known as:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Sometimes where something is said can be as important as what is said.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Research shows that people have been shown to be more giving after they have received something.
True False
Answer:
Tags
Choose question tag
close menu
arrow
The communications model specifies a number of elements necessary for communication to be achieved. These elements include the message and the medium.
True False
Answer:
Tags
Choose question tag
close menu
arrow
The ________ strategy blends multiple media platforms to unfold messages and integrate social media with real-world experiences over time.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The more an item is available, the more attractive it becomes.
True False
Answer:
Tags
Choose question tag
close menu
arrow
The traditional communications model is ordered:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
________ occurs when the consumer interacts with the marketer to influence the product, service, or outcome that is created.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Many major Super Bowl sponsors have their digital media teams at the ready so that they can leverage opportunities throughout the game. This is known as:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
When the Bank of Canada speaks about interest rates, people listen. This principle is known as:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
When Ashley enters the used car lot to look for her next car, she draws upon the knowledge that car salespeople often use "hard-sell" techniques and she raises her guard in order to defend herself from a persuasion attempt. This is consistent with:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
When Lush polls its customers regarding what new scent of bath oil should be released, this is an example of:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Facebook, Twitter, and LinkedIn are all examples of:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Roy saw the point-of-sale sample of cork flooring at the building supply company. When he got home he went on the Internet to find out more about the product. This is an example of:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
When Ford Canada includes a free oil change at your local dealership for filling out a research survey, this is called:
Multiple Choice
Answer:
Tags
Choose question tag
close menu
Showing 1 - 20 of 116