Consumer Behaviour Study Set 4

A central goal of many marketing communications is an active attempt to change a person's attitude, an action called:

The "Persuasion Knowledge Model" (PKM) suggests that:

Not-for-profit organizations need to delicately balance the positive returns people get from helping to raise money for the organization's needs, and the fact that they need to suffer a bit for the cause. This is called:

The marketer or advertiser in the communications model is called the receiver.

Jason wanted to finely tune the company's message to suit various small groups of consumers. He was looking to:

If Harley-Davidson only produces enough motorcycles to satisfy 70% of market demand, they are appealing to a psychological principle known as:

Sometimes where something is said can be as important as what is said.

Research shows that people have been shown to be more giving after they have received something.

The communications model specifies a number of elements necessary for communication to be achieved. These elements include the message and the medium.

The ________ strategy blends multiple media platforms to unfold messages and integrate social media with real-world experiences over time.

The more an item is available, the more attractive it becomes.

The traditional communications model is ordered:

________ occurs when the consumer interacts with the marketer to influence the product, service, or outcome that is created.

Many major Super Bowl sponsors have their digital media teams at the ready so that they can leverage opportunities throughout the game. This is known as:

When the Bank of Canada speaks about interest rates, people listen. This principle is known as:

When Ashley enters the used car lot to look for her next car, she draws upon the knowledge that car salespeople often use "hard-sell" techniques and she raises her guard in order to defend herself from a persuasion attempt. This is consistent with:

When Lush polls its customers regarding what new scent of bath oil should be released, this is an example of:

Facebook, Twitter, and LinkedIn are all examples of:

Roy saw the point-of-sale sample of cork flooring at the building supply company. When he got home he went on the Internet to find out more about the product. This is an example of:

When Ford Canada includes a free oil change at your local dealership for filling out a research survey, this is called: