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Consumer Behaviour Study Set 4

Business

Quiz 9 :

Individual Decision Making

Quiz 9 :

Individual Decision Making

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Information searches usually happen before we are aware of a problem.
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True False
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Answer:

False

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Chet decides to buy a new hedge trimmer to care for his bushes and shrubs. Because Chet is familiar with the local lawn and garden shop and the brands that are carried there, he uses a few simple decision rules to arrive at a purchase option. Chet is following which of the following buying decision behaviour continuum alternatives to make his decision?
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Multiple Choice
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Answer:

B

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The decision-making continuum is anchored at one end by limited problem solving, and by extended problem solving at the other end.
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False

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Elena is in the toothpaste section of the grocery store, and picks up a box of $0.99 Colgate as she quickly passes through. This is an example of ________ decision making.
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When Bill asked friends which TV set to buy, they warned him against certain ones but praised others. He went to a huge new "electronics supermarket" where he checked out features of the 27-inch HD flat screen. He saw two he liked overall, but one of them had a feature he really liked: 4K. The process by which Bill sought appropriate guidelines to use in making a purchase decision is:
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Spiro is shopping at Walmart and very quickly picks up everything on his shopping list that he needs. Because it went quickly and he feels good, he keeps shopping. This is an illustration of:
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Some researchers characterize the consumer decision-making process as a continuum according to how much effort goes into the decision. They say it is anchored at each end by ________ and ________.
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Store managers realize that under conditions of low involvement, consumers are affected by product placement and other cues in the shopping environment such as surprise specials. Managers with the behavioural influence perspective try to facilitate "impulse" buying decisions.
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Explain what is meant by the term "consumer hyperchoice."
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Traditionally consumer researchers have approached decision making from a rational perspective.
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Having too many choices in the marketplace is referred to as:
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When purchase decisions are made under conditions of low involvement, often the consumer's decision results from cues in the shopping environment, such as surprise sales, the way products are displayed, etc. This view of what affects consumer decisions is known as the:
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Low-involvement decisions mean that marketers must constantly be assessing the physical surroundings and product placement. This is called the:
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When Jenny goes to the supermarket to purchase cereal, she is overwhelmed by the sheer number of brands, flavours, and options. This is called consumer:
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Susan is trying to select a tour. She is going to Scotland but can't make up her mind what she wants to do when she gets there. There are so many variables including the cost, the weather, and Susan's desire to see the village her grandmother called home. Susan's problem emphasizes the importance of the ________ in hospitality marketing.
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Pierre is out shopping for a very sophisticated watch. After reviewing various websites, visiting some jewellers, and speaking with people whose opinion matters to Pierre, he has narrowed his choices down so that he is now only considering TAG Heuer and Rolex. This is an example of ________ problem solving.
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When shopping at the supermarket, Russ always unconsciously grabs a carton of milk. This is an example of an automatic purchase.
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Sometimes purchase decisions characterized by ________ are so routinized that consumers make them with minimal effort and without conscious control.
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The view that consumers carefully gather, integrate, and weigh all the information available about a product before making a purchase decision is known as the:
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The economics of information approach to search states that consumers will continue to acquire as much information as they need to make a decision so long as the benefits from searching outweigh the costs.
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