Consumer Behaviour Study Set 4

Business

Quiz 13 :

Subcultures

Quiz 13 :

Subcultures

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People between the ages of 18 and 34 experience very different life events but are similar in that all put a high value on:
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D

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Why does age constitute a subculture?
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B

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This group has been said to be the overlooked generation.
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A

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Erika and Hans, aged 21 and 22 years, have shared many experiences: a U2 concert in Brussels, skydiving in Bonn, and sailing in the Irish Sea. Erika and Hans could be said to be part of the same age:
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"They don't make them like they used to," "Products are getting shoddier and shoddier," and "We are experiencing a decline in the quality of life" are all examples of statements that could be used in questions on a(n):
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Ricardo is a "foodie" who is overeducated and underemployed. He is most likely a:
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Kyla recently notices that her brother is constantly running to a mirror to look at himself. This reflects a(n) ________ theme of conflict.
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Claude cannot understand how hypocritical adults can be-save the environment on one hand, buy an SUV on the other. If only they could be more like him. This reflects a(n) ________ theme of conflict.
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Anton moved away from home at fifteen to play advanced hockey. At seventeen, he is feeling like he is missing a huge part of his life and wants to go back home. This reflects a(n) ________ theme of conflict.
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"Echo boomers" is another term for:
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Jan is sixteen and feels very stifled by all the rules and regulations in the household. The feeling has grown to a point where she spends little time at home. This reflects a(n) ________ theme of conflict.
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Mixed martial arts enthusiasts, Trekkies, and rally car enthusiasts are all members of:
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If Levi's Jeans wants to advertise to teens, their advertising should be:
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Generation Y is known as the "thumb culture" but they are also big on:
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Danielle recently turned thirteen and, after hearing many older people telling her not to wear makeup, she began to wear dramatic makeup every day. This reflects a(n) ________ theme of conflict.
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Parents often reward their kids with products and punish them by taking things away. This is known as:
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Product usage is a significant way that teenagers express their needs and values. Research has shown that watching others influences this symbolic value. Consequently, when ninth graders see movies of actors smoking, their own intent to smoke:
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Three major forces have shaped the experiences of millennials that have in turn shaped their consumption. These are globalization, social media, and:
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Digital natives expect brands to engage them in two-way digital conversations. This group is also known as:
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Which of the following best describes the concept of a "teenager"?
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