Consumer Behaviour Study Set 4

Business

Quiz 11 :

Group Influence and Social Media

Quiz 11 :

Group Influence and Social Media

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In group decision-making contexts, the person who conducts information searches and controls the flow of information is known as the:
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Answer:

D

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Rodney wants to know which brand of insecticide to buy, so he asks for brand evaluations from various professionals, experts, people who work with insecticides, even independent testing agencies which have seals of approval. Which kind of reference group influence would result?
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Answer:

A

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In group decision-making contexts, the person who actually makes the purchase is called the:
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Answer:

C

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The tendency for groups to take larger risks in decision making than the same individuals would take when acting alone is known as:
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If you were to buy a new Saturn and join their "Saturn Owners Club," regularly attending club outings, the other club members would be known as a(n):
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In group decision-making contexts, the person who actually consumes the product or service is called the:
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Allison carefully avoids doing what everyone else does. She goes out of her way to make sure that she does not dress the same way as others of her age. She spends a lot of time and effort to ensure that she will not be caught "in style." Her behaviour would be called:
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Reactance is more related to ________ than to ________.
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What do social loafing and decision polarization have in common?
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Amy purchases certain brands of clothes because she is influenced by fellow members of her women's rugby team. This is an example of what type of influence reference group?
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When the family buys a new automobile, 18-year-old Alison impacts the decision by demanding Bluetooth connectivity and GPS. In this context she is a(n):
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Dee's parents, although fairly well-off, always taught her the value of money, so Dee makes sure she puts money in a retirement account each month and pays her credit card bill on time. This type of influence is termed:
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Jane would hold home shopping parties. She always made sure to invite at least two people who would always like to be the first to buy in order to "get the ball rolling." Jane believed that this increased the probability that other partygoers would then begin buying her products. Jane was relying on the ________ to increase sales.
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Bernard is a self-confessed computer geek, and he is proud to be good at computers, but not sports. He likely views ________ as a dissociative reference group.
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Groups often experience what is known as a risky shift. One of the chief reasons for this phenomenon is:
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Jasmine goes to a very large party and notices that a few people she knows are acting wildly out of character. This is an example of:
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As a result of social loafing behaviour, Margaret is likely to do what at her school bake sale?
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In a much-discussed marketing failure, Coca-Cola launched "new Coke" on the basis of successful taste tests, only to encounter massive resistance when consumers discovered that their beloved Coca-Cola would no longer be available. Even though many consumers probably would have bought the new flavour on their own, they felt that the company had taken the right to choose away from them. This hostile public outcry is an example of:
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Social loafing refers to:
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An individual feels that the people who purchase a particular brand are admired or respected by others. This is an example of what type of influence reference group?
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