Business Research Methods Study Set 5

Business

Quiz 6 :

Research Design: an Overview

Quiz 6 :

Research Design: an Overview

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Use the eight design descriptors in Exhibit 6-3 to profile the research described in the Chapter Snapshots.
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You are the administrative assistant for a division chief in a large holding company that owns several hotels and theme parks. You and the division chief have just come from the CEO's office, where you were informed that the guest complaints related to housekeeping and employee attitude are increasing. Your on-site managers have mentioned some tension among workers, but have not considered it unusual. The CEO and your division chief instruct you to investigate. Suggest at least three different types of research that might be appropriate to the situation.
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a. An exploratory investigation to determine what kind of research situation exists. Such a study might involve field observation of:
•Complaint summaries to determine the types of complaints being logged by guests.
•End-of-year reports citing complaint summaries from previous years to determine the magnitude of change in complaints.
•Housekeeping division reports related to turnover, disciplinary citations to employees, etc.
b. A longitudinal analysis of various indicators related to housekeeping performance may be available from company records. Such an observational case approach would use time longs, employee activity checklists, complaint logs, etc.
c. A formal cross-sectional survey of guests registering complaints, gathering descriptive data on situation, timing, guest attitude, purpose of guest visit, guest demographic and economic characteristics, etc.

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Using yourself as the subject, give an example of each of the following asymmetrical relationships: (a) Stimulus-response (b) Property-disposition (c) Disposition-behavior (d) Property-behavior
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a.Stimulus-response: When you are challenged to justify your position during a management meeting your pulse rate increases rapidly, and you speak out strongly in defense of your position.
b.Property-disposition: You are a member of a minority ethnic group and this makes you very sensitive to ethnic type comments by others.
c.Disposition-behavior: You have strong opinions about the degradation of our physical environment by some industries; as a result you are highly selective in choosing the companies with whom you interview for career opportunities.
d.Property-behavior: You have grown up as a member of the upper-lower social class and now follow the typical consumption practices of that class.

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Why not use more control variables, rather than depend on randomization as the means of controlling extraneous variables
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Using the eight design descriptions, profile the MindWriter CompleteCare satisfaction study as described in this and preceding chapters.
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Distinguish between the following: (a) Exploratory and formal studies. (b) Experimental and ex post facto research designs (c) Descriptive and causal studies.
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Establishing causality is difficult, whether conclusions have been derived inductively or deductively. (a) Explain and elaborate on the implications of this statement. (b) Why is ascribing causality more difficult when conclusions have been reached through induction (c) Correlation does not imply causation. Illustrate this point with examples from business.
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Propose one or more hypotheses for each of the following variable pairs, specifying which is the IV and which is the DV. Then develop the basic hypothesis to include at least one moderating variable or intervening variable. a. The Index of Consumer Confidence and the business cycle. b. Level of worker output and closeness of worker supervision. c. Level of employee theft and the presence of employee surveillance cameras.
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You have been asked to determine how hospitals prepare and train volunteers. Since you know relatively little about this subject, how will you find out Be as specific as possible.
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P G announced May 28, 2009 that it would move its IAMS pet food division from Vandalia (OH) to Mason (OH). The move affected 240 workers, which were offered positions to join the 2,000 workers already occupying the pet food division headquarters in Mason. A company statement indicated, "We're doing this to increase productivity, collaboration and access to P G's resources/expertise." P G also told employees that it was beginning a separate, multi-month study on how to increase collaboration and efficiencies with the 250 employees still working in its pet food research and development complex located in Lewisburg (OH). What research might be included in the multi-month study to determine the future of the Lewisburg R D facility and its employees
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Researchers seek causal relationships by either experimental or ex post facto research designs. (a) In what ways are these two approaches similar (b) In what ways are they different
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Kraft will split off its global snack business this year, naming it Mondel z International. The name came from a massive name suggestion program from Kraft employees, involving more than 1,700 names by more than 1,000 Kraft employees over a five-month process. The name plays on the connotation of delicious world.How would you design this process to ensure that viable names were produced
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