Examples of tangible differentiation attributes include:
A) Size, shape, weight and design
B) Texture, color and taste (if edible)
C) Technology and material
D) All of the above
Correct Answer:
Verified
Q43: To use the value chain to identify
Q44: If differentiation is about creating uniqueness, then
Q45: The main lesson of differentiation is that:
A)Differentiation
Q46: The two sides of the potential sources
Q47: What are the costs of differentiation?
A)There are
Q49: A brand can be seen as
A)A guarantee
Q50: Word-of-mouth marketing is an example of?
A)All of
Q51: The supply-side and the demand-side of differentiation
Q52: In the case of consumer goods:
A)Value chain
Q53: The proliferation of brands for products such
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