In the case of consumer goods:
A)Value chain concepts are applicable, but with a much smaller probability of success
B)No analytical tools are available
C)Consumers are still involved in a chain of activities from research to consumption, particularly for durable goods, so value chain analysis can still be insightful
D)Forget value chain analysis and use 'coarse marketing' techniques

Question

Quizplus · Accepted Answer

Consumers are still involved in a chain of activities from research to consumption, particularly for durable goods, so value chain analysis can still be insightful. While value chain concepts may not have the same level of applicability or success as in other industries, there is still value in understanding the different stages and players involved in delivering a product to the end consumer.

In the Case of Consumer Goods