The supply-side and the demand-side of differentiation refer respectively to:
A) A firm's potential to create uniqueness; and customers' needs, values, expectations, and willingness-to-pay
B) A firm's customers' needs, values, expectations, and willingness-to-pay; and its potential to create uniqueness
C) The size and wealth of the market; and the combination of a firm's resources and capabilities
D) All of the above
Correct Answer:
Verified
Q46: The two sides of the potential sources
Q47: What are the costs of differentiation?
A)There are
Q48: Examples of tangible differentiation attributes include:
A)Size, shape,
Q49: A brand can be seen as
A)A guarantee
Q50: Word-of-mouth marketing is an example of?
A)All of
Q52: In the case of consumer goods:
A)Value chain
Q53: The proliferation of brands for products such
Q54: Starbucks' ability to charge up to $4
Q55: What is a differentiation variable?
A)A measure of
Q56: Examples of intangible differentiation include:
A)The image of
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