What is a differentiation variable?
A) A measure of any aspect of how a firm interacts with its customers
B) A variable that emerges from benchmarking the best rivals in the industry
C) A variable related to physical characteristics of a product
D) A variable related to the intangible characteristics of the customers service
Correct Answer:
Verified
Q50: Word-of-mouth marketing is an example of?
A)All of
Q51: The supply-side and the demand-side of differentiation
Q52: In the case of consumer goods:
A)Value chain
Q53: The proliferation of brands for products such
Q54: Starbucks' ability to charge up to $4
Q56: Examples of intangible differentiation include:
A)The image of
Q57: Commodities are:
A)Goods which are easy to differentiate
B)Goods
Q58: A producer can address the difficulty of
Q59: A product is differentiated from its rivals
Q60: Which of the following industries offers more
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