The two sides of the potential sources of differentiation are:
A)The customers' side and the suppliers' side
B)The demand and the supply sides
C)The customers' and the employees' sides
D)The structural side and the cultural side

Question

Quizplus · Accepted Answer

The potential sources of differentiation are related to demand and supply sides. On the demand side, differentiation comes from the customers' preferences and their perception of a firm's product or service offerings. On the supply side, differentiation can come from a firm's access to unique resources or capabilities that make its products or services difficult to replicate by competitors. Therefore, the best choice is B - the demand and the supply sides.

The Two Sides of the Potential Sources of Differentiation Are