When discussing the role of brands as signals of quality and consistency, one can conclude that brands:
A)Act as incentives to provide consistent or high quality
B)Act as disincentives to provide high-quality products
C)Act as signals for high prices
D)Act as incentives for elitism

Question

Quizplus · Accepted Answer

Brands act as signals of quality and consistency, which incentivizes companies to provide consistent or high-quality products in order to maintain the positive reputation of their brand.

When Discussing the Role of Brands as Signals of Quality