The main lesson of differentiation is that:
A) Differentiation is about offering standard high quality product features
B) Differentiation means identifying all possible interactions between the firm and its customer and questioning how these interactions can be modified to deliver greater value to the customer
C) Differentiation means distinguishing between different customers
D) All of the above
Correct Answer:
Verified
Q40: The difference between search goods and experience
Q41: When discussing the role of brands as
Q42: Compared with simple products like flour or
Q43: To use the value chain to identify
Q44: If differentiation is about creating uniqueness, then
Q46: The two sides of the potential sources
Q47: What are the costs of differentiation?
A)There are
Q48: Examples of tangible differentiation attributes include:
A)Size, shape,
Q49: A brand can be seen as
A)A guarantee
Q50: Word-of-mouth marketing is an example of?
A)All of
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