The preapproach stage of the personal selling process is especially important in
A) international sales.
B) government sales.
C) high technology product sales.
D) high-ticket item sales.
E) the sale of services.

Question

Quizplus · Accepted Answer

The preapproach stage of the personal selling process is especially important in international sales because it allows the salesperson to gather information about the customer's culture, business practices, and needs. This information can help the salesperson to develop a sales strategy that is tailored to the customer's specific needs.

The Preapproach Stage of the Personal Selling Process Is Especially