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In the Personal Selling Process, a Telemarketer for a Life

Question 118

Multiple Choice

In the personal selling process, a telemarketer for a life insurance firm who calls and asks the head of the household, "If you were to die tomorrow, would your family be cared for?" is engaged in


A) stimulus-response selling.
B) closing the sale.
C) prospecting.
D) order taking.
E) creating a preapproach.

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