In the ________ stage of the personal selling process, the cultural setting is very important for international sales as it may dictate a length of time for establishing a rapport.
A) presentation
B) prospecting
C) preapproach
D) approach
E) close

Question

Quizplus · Accepted Answer

The approach stage involves initial contact with the prospect, where establishing rapport is crucial, especially in international sales where cultural differences can affect the interaction.

In the ________ Stage of the Personal Selling Process, the Cultural