Question 1

Target marketing sometimes generates controversy and concern.Issues usually involve the targeting of ________ consumers with ________ products.
elderly; expensive
young; appealing
vulnerable; marketing
vulnerable or disadvantaged; controversial or potentially harmful
mass market; deceptive

Accepted Answer

The answer of Target marketing sometimes generates controversy and concern.Issues...

Question 2

Today, the low cost of setting up shop ________ makes it even more profitable to serve very small niches.
in malls in major cities
in mail-order catalogs
on the Internet
near major competitors
far from competitors

Accepted Answer

The answer of Today, the low cost of setting up...

Question 3

Mass customization has made relationships with customers ________.
irrelevant
more important than ever
less profitable
easier
self-conceptualized

Accepted Answer

The answer of Mass customization has made relationships with customers...

Question 4

________ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores.
Undifferentiated
Differentiated
Niche
Local
Variable

Accepted Answer

The answer of ________ marketing tailors brands and promotions to...

Question 5

Which of the following is a drawback of local marketing?
It can drive up manufacturing agents.
It can drive up marketing costs by reducing economies of scale.
It can create logistics opportunities.
A brand's overall image will be enhanced through added variation.
Supporting technologies are not cost-effective.

Accepted Answer

The answer of Which of the following is a drawback...

Question 6

Which of the segmenting strategies carries higher-than-average risks in consumer markets?
concentrated
mass
differentiated
undifferentiated
multiple-segment

Accepted Answer

The answer of Which of the segmenting strategies carries higher-than-average...

Question 7

Under what circumstances would local marketing likely be the most effective?
when pronounced differences in psychographics are present
when pronounced differences in lifestyles are present
when pronounced regional and local differences in demographics and lifestyles are present
when regional demographics and lifestyles are similar
when pronounced similarities in psychographics are present

Accepted Answer

The answer of Under what circumstances would local marketing likely...

Question 8

When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs, it is following ________.
concentrated marketing
mass marketing
mass customization
undifferentiated marketing
localization

Accepted Answer

The answer of When a company interacts one-on-one with large...

Question 9

When choosing a target marketing strategy, many factors need to be considered.Which of the following does your text mention as important?
company natural resources
unlimited resources
product life-cycle stage
product cost
your marketing strategies

Accepted Answer

The answer of When choosing a target marketing strategy, many...

Question 10

It is most accurate to say that successful niche marketing relies on a firm's ________ and its ________.
marketing strategy; services
individual relationships with customers; positioning
superior products; value network partners
greater knowledge of customers' needs; special reputation
competitive advantage in comparison to mass-market companies; affordable pricing

Accepted Answer

The answer of It is most accurate to say that...

Question 11

Procter & Gamble sells six brands of laundry detergent in North America, each designed for one of six laundry type segments Procter & Gamble has identified.Together, these six brands take four times the market share of Procter & Gamble's nearest competitor.Which of the following is a disadvantage of Procter & Gamble's differentiated marketing strategy?
lost sales that would have been made with an undifferentiated marketing strategy across all segments
lost customer loyalty due to lack of brand loyalty
increased costs for separate marketing plans for each brand
other suppliers controlling pricing
lack of resources to succeed in an attractive segment

Accepted Answer

The answer of Procter & Gamble sells six brands of...

Question 12

ByWay Ventures chose a differentiated marketing strategy.The company had to weigh ________ against ________ when selecting this strategy.
extra research; costs
sales analysis; sales
increased sales; increased costs
geographic segmentation; demographic segmentation
attitudes; perceptions

Accepted Answer

The answer of ByWay Ventures chose a differentiated marketing strategy.The...

Question 13

As You Like It, Inc., customizes its offers to each individual consumer.This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________ marketing.
niche
micro
variable
mass
undifferentiated

Accepted Answer

The answer of As You Like It, Inc., customizes its...

Question 14

Using concentrated marketing, the marketer goes after a ________ share of ________.
small; a small market
small; a large market
large; one or a few niches
large; the mass market
moderate; the local market

Accepted Answer

The answer of Using concentrated marketing, the marketer goes after...

Question 15

When competitors use differentiated or concentrated marketing, ________ marketing can be disastrous.
differentiated
undifferentiated
concentrated
customized
localized

Accepted Answer

The answer of When competitors use differentiated or concentrated marketing,...

Question 16

Which of the following is the narrowest strategy?
segmented strategy
local marketing
differentiated marketing
mass marketing
undifferentiated marketing

Accepted Answer

The answer of Which of the following is the narrowest...

Question 17

When New Port Shipping uses segmented marketing, it targets several segments and designs separate offers for each one.This approach is called ________ marketing.
undifferentiated
differentiated
individual
mass
niche

Accepted Answer

The answer of When New Port Shipping uses segmented marketing,...

Question 18

Niche marketing offers smaller companies the opportunity to compete by focusing their limited resources on serving niches that may be ________ or ________ larger companies.
unimportant to; desired by
unimportant to; overlooked by
too large; undesirable to
unknown by; desired by
disappointed by; geographically far from

Accepted Answer

The answer of Niche marketing offers smaller companies the opportunity...

Question 19

When Walmart customizes its merchandise store by store to meet shopper needs, it is practicing ________.
niche marketing
psychographic marketing
local marketing
social segmentation
individual marketing

Accepted Answer

The answer of When Walmart customizes its merchandise store by...

Question 20

Typically, developing a strong position within several market segments creates more total sales than ________ marketing across all segments.
undifferentiated
differentiated
niche
target
individual

Accepted Answer

The answer of Typically, developing a strong position within several...

Quiz 7: Segmentation, Targeting, and Positioning

Target marketing sometimes generates controversy and concern.Issues usually involve the targeting of consumers with products. elderly; expensive young; appealing vulnerable; marketing vulnerable or disadvantaged; controversial or potentially harmful mass market; deceptive

Today, the low cost of setting up shop ________ makes it even more profitable to serve very small niches. in malls in major cities in mail-order catalogs on the Internet near major competitors far from competitors

Mass customization has made relationships with customers ________. irrelevant more important than ever less profitable easier self-conceptualized

________ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores. Undifferentiated Differentiated Niche Local Variable

Which of the segmenting strategies carries higher-than-average risks in consumer markets? concentrated mass differentiated undifferentiated multiple-segment

When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs, it is following ________. concentrated marketing mass marketing mass customization undifferentiated marketing localization

When choosing a target marketing strategy, many factors need to be considered.Which of the following does your text mention as important? company natural resources unlimited resources product life-cycle stage product cost your marketing strategies

ByWay Ventures chose a differentiated marketing strategy.The company had to weigh against when selecting this strategy. extra research; costs sales analysis; sales increased sales; increased costs geographic segmentation; demographic segmentation attitudes; perceptions

As You Like It, Inc., customizes its offers to each individual consumer.This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________ marketing. niche micro variable mass undifferentiated

Using concentrated marketing, the marketer goes after a share of . small; a small market small; a large market large; one or a few niches large; the mass market moderate; the local market

When competitors use differentiated or concentrated marketing, ________ marketing can be disastrous. differentiated undifferentiated concentrated customized localized

Which of the following is the narrowest strategy? segmented strategy local marketing differentiated marketing mass marketing undifferentiated marketing

When New Port Shipping uses segmented marketing, it targets several segments and designs separate offers for each one.This approach is called ________ marketing. undifferentiated differentiated individual mass niche

When Walmart customizes its merchandise store by store to meet shopper needs, it is practicing ________. niche marketing psychographic marketing local marketing social segmentation individual marketing

Typically, developing a strong position within several market segments creates more total sales than ________ marketing across all segments. undifferentiated differentiated niche target individual