Question 1

When an effective program can be designed for attracting and serving a chosen segment, the segment is best described as ________.
accessible
measurable
reachable
actionable
differentiable

Accepted Answer

The answer of When an effective program can be designed...

Question 2

When the size, purchasing power, and profiles of a market segment can be determined, it possesses the requirement of being ________.
measurable
accessible
substantial
actionable
observable

Accepted Answer

The answer of When the size, purchasing power, and profiles...

Question 3

In Canada, cranberry sauce sales spike right before Thanksgiving, Christmas, and other holidays.A segmentation that seems to describe this phenomenon is _______.
social class
personality
occasion
readiness stage
education

Accepted Answer

The answer of In Canada, cranberry sauce sales spike right...

Question 4

Barney Hopkins has compiled a list of things that make segments more attractive.Which of the following items should be on the list?
profitability of products
powerful suppliers to control prices
many substitute products
competition with superior resources
financial resources

Accepted Answer

The answer of Barney Hopkins has compiled a list of...

Question 5

As in consumer segmentation, many marketers believe that ________ and ________ segmentation provide the best basis for segmenting business markets.
geographic; demographic
user status; user loyalty
benefits; buying behaviour
age and life-cycle; psychographic
income; usage rate

Accepted Answer

The answer of As in consumer segmentation, many marketers believe...

Question 6

International Drilling Company is a business-to-business company that segments its foreign markets by the income levels of a country's population.This firm segments on what basis?
political factors
legal factors
geographic factors
economic factors
cultural factors

Accepted Answer

The answer of International Drilling Company is a business-to-business company...

Question 7

Mass marketers, such as Target and Venture Stores, often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?
undifferentiated marketing
differentiated marketing
target marketing
concentrated marketing
micromarketing

Accepted Answer

The answer of Mass marketers, such as Target and Venture...

Question 8

The market segments your company is targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs.Therefore, these segments are ________.
accessible
measurable
reachable
differentiable
observable

Accepted Answer

The answer of The market segments your company is targeting...

Question 9

The 55-year-old baby boomers share common needs in music and performers.When a music company decides to serve this group, the group is called a(n) ________.
market segment
target market
well-defined market
differentiated market
undifferentiated market

Accepted Answer

The answer of The 55-year-old baby boomers share common needs...

Question 10

When a market segment is large or profitable enough to serve, it is termed ________.
measurable
accessible
substantial
actionable
differentiable

Accepted Answer

The answer of When a market segment is large or...

Question 11

Lexus targets wealthy consumers with similar needs and buying behaviours, even though the consumers are located in different countries.This is an example of ________.
intermarket segmentation
loyalty segmentation
life-cycle segmentation
targeting segmentation
psychographic segmentation

Accepted Answer

The answer of Lexus targets wealthy consumers with similar needs...

Question 12

If Wealth TV decides to segment its market based on the social class of television viewers, what segmentation approach is Wealth TV using?
geographic segmentation
demographic segmentation
psychographic segmentation
behavioural segmentation
situational factors

Accepted Answer

The answer of If Wealth TV decides to segment its...

Question 13

Many firms make an effort to identify smaller, better-defined target groups by using ________.
user rates
loyalty segmentation
multiple segmentation bases
positioning
mass marketing

Accepted Answer

The answer of Many firms make an effort to identify...

Question 14

Which of the following is one of the reasons a segment would be less attractive to a company?
no competitors
substitute products
concentrated market
does not match company's long run objectives
power of suppliers

Accepted Answer

The answer of Which of the following is one of...

Question 15

To evaluate the different market segments your company is serving, you would look at which of the following factors?
consumer size
product growth
segment structural attractiveness
company culture
company competitors

Accepted Answer

The answer of To evaluate the different market segments your...

Question 16

Wealth TV is a channel that segments its market based on the income levels of television viewers.This firm segments on what basis?
geographic segmentation
demographic segmentation
psychographic segmentation
behavioural segmentation
situational factors

Accepted Answer

The answer of Wealth TV is a channel that segments...

Question 17

By studying its less loyal buyers, a company can detect which brands are most ________ with its own.
competitive
used
often overlooked
similar
complementary

Accepted Answer

The answer of By studying its less loyal buyers, a...

Question 18

Purrsonals.com calls itself "the cat lover's social network." Which targeting approach best describes the site's approach?
undifferentiated marketing
differentiated marketing
mass marketing
niche marketing
substitute marketing

Accepted Answer

The answer of Purrsonals.com calls itself "the cat lover's social...

Question 19

In general, a company should enter only segments in which it can ________ and ________.
offer lower prices; ship faster
offer superior value; gain advantages over competitors
offer superior value; ship faster
gain advantages over competitors; offer new products
identify behaviours; understand spending power

Accepted Answer

The answer of In general, a company should enter only...

Question 20

Consumer and business marketers use many of the same variables to segment markets.Business marketers use which of the following?
operational behaviours
purchasing plans
situational factors
product characteristics
brand personalities

Accepted Answer

The answer of Consumer and business marketers use many of...

Quiz 7: Segmentation, Targeting, and Positioning

When an effective program can be designed for attracting and serving a chosen segment, the segment is best described as ________. accessible measurable reachable actionable differentiable

When the size, purchasing power, and profiles of a market segment can be determined, it possesses the requirement of being ________. measurable accessible substantial actionable observable

In Canada, cranberry sauce sales spike right before Thanksgiving, Christmas, and other holidays.A segmentation that seems to describe this phenomenon is _______. social class personality occasion readiness stage education

Barney Hopkins has compiled a list of things that make segments more attractive.Which of the following items should be on the list? profitability of products powerful suppliers to control prices many substitute products competition with superior resources financial resources

As in consumer segmentation, many marketers believe that and segmentation provide the best basis for segmenting business markets. geographic; demographic user status; user loyalty benefits; buying behaviour age and life-cycle; psychographic income; usage rate

International Drilling Company is a business-to-business company that segments its foreign markets by the income levels of a country's population.This firm segments on what basis? political factors legal factors geographic factors economic factors cultural factors

Mass marketers, such as Target and Venture Stores, often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting? undifferentiated marketing differentiated marketing target marketing concentrated marketing micromarketing

The market segments your company is targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs.Therefore, these segments are ________. accessible measurable reachable differentiable observable

The 55-year-old baby boomers share common needs in music and performers.When a music company decides to serve this group, the group is called a(n) ________. market segment target market well-defined market differentiated market undifferentiated market

When a market segment is large or profitable enough to serve, it is termed ________. measurable accessible substantial actionable differentiable

Lexus targets wealthy consumers with similar needs and buying behaviours, even though the consumers are located in different countries.This is an example of ________. intermarket segmentation loyalty segmentation life-cycle segmentation targeting segmentation psychographic segmentation

If Wealth TV decides to segment its market based on the social class of television viewers, what segmentation approach is Wealth TV using? geographic segmentation demographic segmentation psychographic segmentation behavioural segmentation situational factors

Many firms make an effort to identify smaller, better-defined target groups by using ________. user rates loyalty segmentation multiple segmentation bases positioning mass marketing

Which of the following is one of the reasons a segment would be less attractive to a company? no competitors substitute products concentrated market does not match company's long run objectives power of suppliers

To evaluate the different market segments your company is serving, you would look at which of the following factors? consumer size product growth segment structural attractiveness company culture company competitors

Wealth TV is a channel that segments its market based on the income levels of television viewers.This firm segments on what basis? geographic segmentation demographic segmentation psychographic segmentation behavioural segmentation situational factors

By studying its less loyal buyers, a company can detect which brands are most ________ with its own. competitive used often overlooked similar complementary

Purrsonals.com calls itself "the cat lover's social network." Which targeting approach best describes the site's approach? undifferentiated marketing differentiated marketing mass marketing niche marketing substitute marketing

In general, a company should enter only segments in which it can and . offer lower prices; ship faster offer superior value; gain advantages over competitors offer superior value; ship faster gain advantages over competitors; offer new products identify behaviours; understand spending power

Consumer and business marketers use many of the same variables to segment markets.Business marketers use which of the following? operational behaviours purchasing plans situational factors product characteristics brand personalities