A marketing strategy is the process of adjusting controllable marketing factors to cope with or exploit uncontrollable environmental factors.

Question

Quizplus · Accepted Answer

This statement is true as a marketing strategy involves making deliberate decisions and adjustments to the controllable marketing mix elements, such as product, price, promotion, and place, to effectively navigate the unpredictable and uncontrollable external forces of the market environment.

A Marketing Strategy Is the Process of Adjusting Controllable Marketing