The difference between a threat and opportunity to a service organization is a matter of perspective.

Question

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Whether an external factor is seen as a threat or an opportunity to a service organization depends on how the organization perceives and responds to it. For example, a new competitor entering the market can be seen as a threat or an opportunity depending on whether the organization chooses to view it as a challenge to overcome or an opportunity to learn from and improve upon.

The Difference Between a Threat and Opportunity to a Service