Technology is the strongest force shaping the external environment of services.
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Q9: Alert service organizations seek to avoid defensive
Q10: A marketing strategy is the process of
Q11: A successful environmental scanning process is one
Q12: A carefully focused,customer-oriented services strategy frequently allows
Q13: Service organizations must sometimes compete with both
Q15: The difference between a threat and opportunity
Q16: Hyperactive strategies occur whenever service organizations rush
Q17: Service organizations use a product expansion strategy
Q18: When designing a service strategy in a
Q19: The hardest step in a marketing strategy
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