Environmental scanning is the process of carefully monitoring the external environment for changes that pose threats or opportunities to the service organization.
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Q3: Service industries are often quick to respond
Q4: The most challenging economic and competitive force
Q5: A service's marketing strategy need not consider
Q6: Service organizations use a diversification strategy to
Q7: Marketing practices are rarely subjected to severe
Q9: Alert service organizations seek to avoid defensive
Q10: A marketing strategy is the process of
Q11: A successful environmental scanning process is one
Q12: A carefully focused,customer-oriented services strategy frequently allows
Q13: Service organizations must sometimes compete with both
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