Service organizations use a diversification strategy to take advantage of a market situation that consists of both unarticulated and unserved opportunities.

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Service organizations often use a diversification strategy to identify and capitalize on opportunities in a market that may not have been previously recognized or served by other organizations. This can include identifying unarticulated customer needs or gaps in the market where there is potential for growth and expansion. By diversifying their offerings or expanding into new markets, service organizations can take advantage of these opportunities and achieve greater success.

Service Organizations Use a Diversification Strategy to Take Advantage of a Market