Smart marketers always emphasize ________.
A) Benefits, not prices
B) Benefits, not features
C) Features, not benefits
D) All of the above
E) None of the above

Question

Quizplus · Accepted Answer

Smart marketers know that customers care more about the benefits of a product or service than its features or price. Features are simply the characteristics of a product or service, whereas benefits are the value that those features provide to the customer. By highlighting the benefits of a product or service, marketers can appeal to the customer's emotions and desires, making it more likely that they will make a purchase.

Smart Marketers Always Emphasize ________