Positioning your product in the market involves ________.
A) Buying advertising
B) Obtaining publicity
C) Communicating your competitive advantage to the customer
D) Demonstrating the cheapest price
E) Promoting special sales

Question

Quizplus · Accepted Answer

Positioning your product in the market requires communicating your competitive advantage to the customer. This means identifying what makes your product unique and how it stands out from competing products. While advertising, publicity, promotions, and price may all play a role in positioning, they are not the foundation of a successful positioning strategy.

Positioning Your Product in the Market Involves ________