When has a market become saturated?
A) When there has been so much advertising and publicity that almost every person in the market is aware of the product
B) When competitors have entered the market and forced the price of the product so low that the businesses selling it can no longer earn a profit
C) When most of the people in the market who are interested in the product have already purchased it
D) When nobody wants to buy the product
E) When all customers decide that they do not like the product

Question

Quizplus · Accepted Answer

A market becomes saturated when most of the people who are interested in the product have already purchased it, leaving little room for new customers. The other options, such as advertising and publicity, competitors forcing prices down, or lack of demand, are all factors that can contribute to a saturated market, but they are not definitive for its saturation.

When Has a Market Become Saturated