________ ask(s) people directly through interviews or questionnaires about their perceptions of a product or service.
A) Surveys and focus groups
B) Secondary research methods
C) Industry research
D) General research
E) Statistical research

Question

Quizplus · Accepted Answer

Surveys and focus groups are two methods of primary research that involve directly asking people for their opinions and perceptions of a product or service. Surveys generally involve written questionnaires or interviews, while focus groups involve gathering a small group of people together for a facilitated discussion. Both methods can yield valuable insights into consumer preferences and behaviors.

________ Ask(s) People Directly Through Interviews or Questionnaires About Their