The marketing term that describes owning a perception in the minds of consumers is called ________.
A) Mind share
B) Consumer perception
C) Consumer influence
D) Market share
E) Market segment

Question

Quizplus · Accepted Answer

Mind share refers to the degree of consumer awareness, recognition, and preference for a brand or product. It represents the portion of the consumer's mind devoted to a particular brand or product and reflects the strength of that brand or product in the market.

The Marketing Term That Describes Owning a Perception in the Minds