Miles is considering the purchase of a new car. Price is the most important criterion for him, and he will only consider those models that do not exceed $20,000. Because several models satisfy this criterion, he then considers how each alternative performs with respect to gas mileage, and he will not consider any that get less than 20 miles per gallon in the city. Which decision rule is Miles using?
A) conjunctive
B) disjunctive
C) lexicographic
D) elimination-by-aspects
E) compensatory

Question

Quizplus · Accepted Answer

The elimination-by-aspects rule requires the consumer to rank the evaluative criteria in terms of their importance and to establish a cutoff point for each criterion; all brands are first considered on the most important criterion, the second most important, and so on until only one brand remains.

Miles Is Considering the Purchase of a New Car