Given the following importance weights Price = 50, Quality = 40, and Ease of Use = 10, which of the following computers would be chosen using a compensatory decision rule?
A) Dell
B) a tie between Compaq and Dell
C) NEC
D) Compaq
E) a tie between NEC and Dell

Question

Given the following importance weights Price = 50, Quality = 40, and Ease of Use = 10, which of the following computers would be chosen using a compensatory decision rule? 
A) Dell 
B) a tie between Compaq and Dell 
C) NEC 
D) Compaq 
E) a tie between NEC and Dell

Quizplus · Accepted Answer

The compensatory decision rule states that the brand that rates highest on the sum of the consumer's judgments of the relevant evaluative criteria will be chosen.

Given the Following Importance Weights Price = 50, Quality =